Brunswick Billiards to be acquired by Indiana sporting items firm

Illinois-based Life Health plans to promote its Brunswick Billiards pool desk and rec room video games enterprise to Escalade Inc., a publicly-traded sporting items firm based mostly in Indiana. Brunswick Billiards will proceed to be based mostly in…


Illinois-based Life Health plans to promote its Brunswick Billiards pool desk and rec room video games enterprise to Escalade Inc., a publicly-traded sporting items firm based mostly in Indiana.

Brunswick Billiards will proceed to be based mostly within the Kenosha County village of Bristol, the place the corporate has a 121,000-square-foot facility. The present administration group, together with common supervisor John Kazik, will proceed to steer the enterprise.

The deal requires Escalade to pay a base money consideration of $32 million, with changes for working capital, sure liabilities and transaction bills, based on securities filings.

“Over the previous couple of months, as we’ve gotten to know the Brunswick Billiards group, we’ve seen firsthand their ardour for Brunswick Billiards merchandise, prospects, and workers,” stated Walt Glazer, chief government officer. We are actually poised to mix our gifted groups to create a world-class enterprise that can proceed to supply nice high quality and worth to future generations.”

Brunswick Billiards was a part of Brunswick Company’s $490 million sale of Life Health to KPS Capital Companions in 2019.

“The divestiture of Brunswick Billiards permits Life Health, LLC to now concentrate on constructing its core business/skilled health enterprise with the gross sales proceeds earmarked for funding in R&D, related health, and provide chain,” stated Paul Stoneham, CEO of Life Health.

Stoneham stated Escalade could be a pure dwelling for Brunswick Billiards. Escalade has a lot of manufacturers in quite a lot of sporting items classes, together with archery, desk tennis, basketball objectives, pickleball, play programs, health, sport tables, water sports activities, darts and outside video games.

Escalade has been within the billiards market since 1977 and has a number of different manufacturers in its portfolio, together with American Heritage, Cue&Case, Lucasi, Mizerak, PureX, Rage and Gamers. The corporate acquired American Heritage within the fall of 2020.

“We at Brunswick Billiards couldn’t be extra enthusiastic about what the long run holds with Escalade’s assist and assets. We intend to maintain our workers and leverage our mixed energy in provide chain, logistics, R&D, and retail distribution. Brunswick Billiards is an ideal complement to Escalade’s strong portfolio of manufacturers constructed during the last 99 years,” Kazik stated.

The Brunswick Billiards facility in Bristol. Photograph Credit score: Google