Health founder revamps Genoa Township fitness center, plans growth

HOWELL, Mich. (AP) — Tyler Koronich grew up in Howell and opened his first TRVFIT Health fitness center there in 2013 when he was in his early 20s.

The corporate now has 16 areas, together with 15 in Michigan and one in Johnson Metropolis, Tennessee.

Koronich, now 32, mentioned the corporate will proceed to increase within the coming years, the Livingston Every day Press & Argus stories.

A couple of weeks in the past, he reacquired a 9,000-square-foot fitness center in Genoa Township from a franchisee. He mentioned he’s making some enhancements to the house, including health applications and getting new exercise and boxing tools.

The fitness center options 4 exercise areas. They provide group lessons, semi-private coaching and diet.


He mentioned he lately moved again to Howell after residing in Detroit for a number of years and needs to offer again to the Livingston County neighborhood who supported his dream from its humble beginnings.

“My inspiration is that we began with a 1,000-square-foot fitness center in Howell and it was the neighborhood who helped us. It’s type of a pay-it-forward type of factor.”

The fitness center will help individuals recovering from dependancy by comping memberships. He additionally plans to companion with nonprofits, junior sports activities leagues and different organizations to offer again.

Koronich mentioned combined martial arts and different fight sports activities received him into health when he was younger.

He began out as a private coach and labored for giant field gyms earlier than founding TRVFIT Health.

Inside just a few months, they’d outgrown their authentic fitness center and moved into a bigger 3,000-square-foot house in Howell.

Then they outgrew that house and moved to the 9,000-square-foot Genoa Township location.

Extra TRVFIT Health areas opened shortly after the corporate’s founding. The second is in South Lyon.

There are a number of TRVFIT areas in Livingston County, together with Koronich’s Genoa Township location and different franchise areas in Hartland, Pinckney and Fowlerville.

“I used to be partnering for the primary 4 or 5, after which we began franchising,” Koronich mentioned.

He presently owns three of the areas with companions. He additionally owns gyms in Berkley and Plymouth. The remainder are franchise areas.

He mentioned 2019 was their greatest yr for growth when eight new areas opened.

“Within the subsequent yr, there are 5 new pending areas and we’ve got a minimal purpose of 15 extra.”

He mentioned early subsequent yr he’ll actively market to potential franchisees in Michigan and different states.

At its peak, there have been 20 areas working on the identical time. A couple of have closed or rebranded.

Throughout COVID-19 shutdowns, the fitness center supplied applications on-line on demand. These supplies are nonetheless obtainable to buy as a package deal.

“We’ve a bunch of house upgrades and new tools coming,” Koronich mentioned of his plans for the Genoa Township growth.

Two areas on the bottom degree home weighs, exercise tools and house for group lessons and coaching.

One in all two areas within the basement is for yoga, barre and Pilates. Koronich calls it the “mind-body” room.

The basement additionally incorporates a boxing coaching space with punching luggage. Koronich plans to maintain the room darkish an illuminate it with coloured occasion lights.

“I’ve discovered the darkness makes individuals extra comfy when they’re simply studying how you can field and generally fear what they appear to be.”

He mentioned the boxing tools shall be revamped, too.

“We’ve a bunch of customized (punching) luggage coming. We’re doing a mural. This room shall be completely redone.”

He mentioned whereas health coaching is the preferred, he hopes to develop the boxing aspect of the fitness center.

“Purposeful coaching is fashionable, however I need boxing to be as huge.”

He’s additionally planning to open a professional store upstairs, which is able to promote the fitness center’s personal line of dietary supplements, boxing gloves and different retail objects.

Wanting into the longer term, Koronich envisions the corporate will proceed develop and add areas.

“It’s about scaling the correct approach, whether or not we open extra headquarters (corporate-owned areas) or franchises. We’ve a number of potential plans for growth or relocation.”