Olympics brings on growth in winter sports activities

BEIJING (AP) — Holding his skis beside a bunny slope, Li Wei enthuses over his winter job as a farmer-turned-ski coach on the northwestern outskirts of Beijing.

The tall, tanned 36-year-old works December to March at a resort within the Yanqing district, which is able to host snowboarding, luge and different sliding occasions on the Winter Olympics, which open subsequent week.

The ruling Communist Celebration is utilizing the Video games to advertise winter sports activities, a lot of that are new to most Chinese language, for health and enterprise alternatives.

Snowboarding “boosted my revenue to a different stage,” mentioned Li, who costs 400 to 500 yuan ($60 to $80) per lesson — virtually as a lot as his household earns in per week rising corn throughout hotter months. He additionally finds snowboarding stress-free.


“After a number of slides down the intermediate slope, all my troubles are gone,” he mentioned.

Many in Beijing have lengthy loved winter ice skating on canals and lakes. However now, younger Chinese language are increasing their aspirations from basketball, soccer and gymnastics to sports activities comparable to hockey and snowboarding.

The federal government and personal corporations have constructed ice rinks and ski runs. Public faculties are including skating and different winter sports activities. Dad and mom are opening their wallets to pay for hockey groups and skating classes. Villages close to ski slopes are constructing inns to serve well-heeled vacationers.

“I need to be an ice hockey participant sooner or later,” mentioned 8-year-old Guo Yuchen, who took up the game at 4 and trains seven hours per week at a rink in Beijing. “Then I can deliver glory to my nation.”

Wu Mengkai, 11, mentioned hockey made him extra extroverted and a “very sunny individual.”

“You’ll be able to’t be introverted while you play ice hockey,” Wu mentioned. “It’s a must to be courageous sufficient to combat.”

The buildup to the Winter Olympics set these traits in movement, mentioned Mark Dreyer, writer of the guide “Sporting Superpower: An Insider’s View on China’s Quest to Be the Finest.”

“We’ve additionally seen a extra natural push from China’s center class, recognizing the worth of sports activities not only for their youngsters, however for themselves,” Dreyer mentioned.

The Winter Video games will happen with out international vacationers or bizarre spectators beneath China’s “zero tolerance” technique that goals to maintain the virus in a foreign country. Athletes, reporters and officers are required to remain inside areas that isolate them from common public.

Some 106 of the three,695 individuals who arrived from overseas for the Video games to this point examined constructive for the coronavirus. Two are athletes or staff officers.

The Chinese language capital has tightened anti-virus measures and ordered mass testing of some 2 million folks in a single district following outbreaks. Some households are barred from leaving their houses.

Overseas sports activities manufacturers see development alternatives in China however are annoyed that advertising and enterprise growth are hampered by the anti-virus controls and ban on most foreigners from coming into China.

“That’s type of put a damper on issues,” mentioned Jeffrey Potter, president of Proskatecorner Pte. Ltd., the China distributor of American hockey tools maker True.

If not for the virus, the advertising increase from the Olympics would have been larger, actually serving to the financial system and making hockey extra in style, Potter mentioned in a video convention interview from Toronto.

On the Vanke Shijinglong Ski Resort, the place Li teaches, customer Lengthy Xuelian mentioned she fell in love with snowboarding on her first attempt regardless of taking many spills.

“An increasing number of buddies of mine know find out how to ski,” mentioned Lengthy, who was taking a break from snowboarding and chatting along with her pal.

The resort’s customer numbers have risen by 15% to twenty% a 12 months since Beijing and neighboring Zhangjiakou had been awarded the Winter Video games in 2015, based on its advertising supervisor, Liu Yingkai. Liu mentioned numbers had been up 40% final 12 months, even with the pandemic.

Zhang Xiaodong grew up in Zhangjiakou however by no means discovered to ski, so he is taking on the game as an grownup. “I’ve to discover ways to ski so after I deliver my child right here subsequent time, I will know find out how to educate my child,” the IT engineer mentioned.

A minimum of 8,000 folks in Beijing are on hockey groups, the Communist Celebration newspaper Folks’s Every day quoted Xing He, the deputy secretary common of the Beijing Ice Hockey Affiliation, as saying.

“Matches are held extra regularly, and college groups come right here for coaching,” mentioned Wang Yuming, common supervisor of the Star Hong-ao Ice Sports activities rink in western Beijing.

Nationwide, greater than 450 ice rinks and 300 snow resorts have been constructed since 2015, although some have closed at occasions in the course of the pandemic, mentioned Li Sen, director of the Beijing Olympic organizing committee’s Basic Planning Division.

Snowboarding and different sports activities have given an financial increase to villages close to resorts.

“For vacationers to eat, there have to be eating places round,” mentioned Jiang Xinwei of Analysys Worldwide, a analysis agency in Beijing.

Houheilong Miao, a village in Yanqing, has a view of the Olympics snowboarding venue within the distance. Its 20 principally vacant conventional courtyard homes have been was lodgings and a restaurant dubbed the “Winter Olympic House.”

Wang Haifang, a mom of two, is amongst native residents employed to work as baristas, butlers and cleaners. She welcomed seeing the once-rundown village cleaned up like fashionable city areas of Beijing.

“Previously 12 months, all the things received into form,” she mentioned.

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Related Press video producers Olivia Zhang and Caroline Chen contributed to this report.