Revealed: Sep. 29, 2022 at 7:40 AM CDT|Up to date: 1 hour in the past

Unique collaboration will permit Peloton to succeed in new audiences and can present DICK’S athletes with entry to high health merchandise

NEW YORK and PITTSBURGH, Sept. 29, 2022 /PRNewswire/ — Peloton Interactive, Inc. (NASDAQ: PTON) and DICK’S Sporting Items (NYSE: DKS) in the present day introduced a brand new partnership wherein DICK’S will promote Peloton’s {hardware} merchandise – together with the unique Bike, Bike+, Tread and Information – and choose equipment by way of branded health outlets inside greater than 100 DICK’S U.S. retail areas and on its industry-leading eCommerce platform. The rollout is slated to launch early within the vacation season.


Outdoors of Peloton’s owned gross sales channels, DICK’S would be the solely retailer to hold this number of Peloton’s linked health gear. The collaboration is the newest effort by Peloton to succeed in new audiences, develop its complete addressable market and drive Member development, by having its merchandise accessible on the largest U.S. sporting items retailer. It is going to develop Peloton’s U.S. geographic footprint and complement its retail presence, as the corporate pivots to development, within the subsequent section of its transformation journey. For DICK’S, Peloton turns into one other excessive worth model that’s anticipated to carry new prospects into its brick and mortar and eCommerce environments.

“Peloton is a robust model with a really loyal following and a product combine that is compelling for any health fanatic,” stated Will Swisher, Senior Vice President, Merchandising Hardlines, DICK’S Sporting Items. “With the ability to provide Peloton to our athletes – and to offer an in-store expertise for them to see and take a look at merchandise – offers us and Peloton prolonged attain into the health market.”

“This partnership is a pure match for our model and our Member acquisition objectives,” stated Peloton Senior Vice President of World Direct Gross sales, Jen Parker. “DICK’S is a consumer-beloved model with a big, incremental buyer base, providing super upside for us to succeed in broader audiences and appeal to potential new Members. Retail stays a important touchpoint, and we wish to present the in-store expertise that many present and potential Members nonetheless covet.”

Prospects can have the chance to buy the Peloton Bike, Bike+, Tread, Information and choose equipment in-store or on-line. DICK’S teammates might be educated by Peloton to be absolutely educated about Peloton’s suite of kit to assist shoppers select the perfect merchandise for them. At launch, deliveries might be fulfilled by way of Peloton’s conventional knowledgeable in-home supply and arrange, with choose purchases accessible for in-store carryout.

Peloton (NASDAQ: PTON) is the main linked health platform with a extremely engaged neighborhood of practically 7 million Members worldwide. A class innovator on the nexus of health, know-how, and media, Peloton’s first-of-its-kind subscription platform seamlessly combines progressive {hardware}, distinctive software program, and unique content material. Its world-renowned instructors, coach and encourage Members to be the perfect model of themselves anytime, anyplace. Based in 2012 and headquartered in New York Metropolis, Peloton continues to scale throughout the US, UK, Canada, Germany, and Australia. For extra info, go to

About DICK’S Sporting Items

DICK’S Sporting Items (NYSE: DKS) creates confidence and pleasure by personally equipping all athletes to attain their desires. Based in 1948 and headquartered in Pittsburgh, the main omnichannel retailer serves athletes and outside fans in additional than 850 DICK’S Sporting Items, Golf Galaxy, Discipline & Stream, Public Lands, Going Going Gone! and Warehouse Sale shops, on-line, and thru the DICK’S cellular app. DICK’S additionally owns and operates DICK’S Home of Sport and Golf Galaxy Efficiency Heart, in addition to GameChanger, a youth sports activities cellular app for scheduling, communications, reside scorekeeping and video streaming.

Pushed by its perception that sports activities make folks higher, DICK’S has been a longtime champion for youth sports activities and, along with its Basis, has donated hundreds of thousands of {dollars} to help under-resourced groups and athletes via the Sports activities Matter program and different community-based initiatives. Extra details about DICK’S enterprise, company giving, sustainability efforts and employment alternatives might be discovered on,,, and on Fb, Twitter and Instagram.

Media Contacts:

Letena Lindsay
[email protected]

DICK’S Sporting Items
Amanda Bonzo
[email protected]

Peloton and DICK'S Sporting Goods Announce New Partnership
Peloton and DICK’S Sporting Items Announce New Partnership(PRNewswire)

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