Everton and the European dream of conquering America’s sports market

Photograph: Sam Bagnall – AMA/Getty Images

The European Super League may have been put in the trash for now but Premier League clubs – even those who were not invited to the proposed closed playground of the world’s richest clubs – are still searching for ways to extend their commercial reach around the world.

Everton, crosstown rivals to Liverpool but of little threat to the elite of English football if we are taking into account recent Premier League standings, has unveiled an international strategy to expand its fan base across North America and, by extension, its commercial opportunities. They’re the

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America’s Lifestyle Changes Lifting Academy Sports + Outdoors

After a strong first quarter paced by apparel and footwear sales, Academy Sports + Outdoors Inc. anticipates healthy back-to-school and holiday 2021 seasons, and high, single-digit-comp sales for the entire year.

“Halfway through the first quarter in 2020 when COVID-19 was shutting everything down, apparel and footwear really slowed down, but we gained that back,” Ken Hicks, chairman, president and chief executive officer of Academy, told WWD. “The good news is because we stayed open during the pandemic, we were able to understand what was selling and wasn’t selling so that enabled us to place the [right] orders for the

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