Everton and the European dream of conquering America’s sports market

Photograph: Sam Bagnall – AMA/Getty Images

The European Super League may have been put in the trash for now but Premier League clubs – even those who were not invited to the proposed closed playground of the world’s richest clubs – are still searching for ways to extend their commercial reach around the world.

Everton, crosstown rivals to Liverpool but of little threat to the elite of English football if we are taking into account recent Premier League standings, has unveiled an international strategy to expand its fan base across North America and, by extension, its commercial opportunities. They’re the

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